Year 13 Student, Jasmine Shum, has gained an impressive profile of over 60,000 followers after setting up and running her own TikTok fashion account, alongside studying a BTEC Extended Diploma in Business at Xaverian College.
Jasmine uses the account to post about fashion trends and to communicate her insights and thoughts on these. She started creating TikToks during the first Covid lockdown as way to make use of her spare time and get back into having a presence on a social media platform after having previously run a business on Instagram. Jasmine said: I’ve had a few videos reach views in the millions, however I’m quite lucky that my growth on the platform has always been more steady rather than in rapid growth spurts, which can be unsustainable as a creator in the long term. When I started posting more fashion-focused content I definitely saw an increase in engagement.”
Jasmine chose to study the Business course at Xaverian as it offered her the opportunity to gain a broad range of skills that she could apply to the real world. She also wanted to be in a college that was near to the city centre and all the opportunities that would open up to her. Jasmine commented: “I love my Business course because it involves so many different things such as being creative, strategic and innovative. Every lesson is so different and I’m constantly learning new things and seeing how they apply to real-life current affairs.
“I remember my first day at Xaverian, I didn’t know a single person but during the day I spoke to a lot of students and made friends that I still have to this day. I remember thinking that everyone would already have their friendship groups from high school and no one would make an effort to talk to me, but in reality everyone was so nice and that first day really set the tone for the rest of the year.”
Jasmine is coming towards the end of her two years at Xaverian and has packed an incredible amount into her time at the College. She has learnt a range of new skills, including networking, leadership and management, negotiation, interpersonal skills, and as Jasmine admits herself: “The most important skill is believing in and backing myself. Ultimately the only person who can give you what you want is you and if you don’t fully believe in yourself, then why should you expect others to? A lot of my drive comes from within, and I’ve always been extremely ambitious and set on achieving what I set out to do. I also gain inspiration from women in business online, such as Grace Beverley and Krissy Cela, who definitely help inspire and encourage me to pursue as many opportunities as I can so that I can expand my knowledge and experience.”
Jasmine has her sights set on a Degree Apprenticeship in Marketing and PR to start building up a career within the industry, whilst also continuing to grow her social media presence. Jasmine said: “I’ve had lots of help preparing for interviews and assessment centres from the amazing Careers Team at the College who have really helped me to take my next steps. As well as working towards having my own business again, I’d love to combine my passion for social media and marketing to create a digital platform that will help support young people with all things mental health and well-being, as this is something that is extremely important and personal to me.”
“I would advise other students to listen to advice from others but prioritise your own wants and needs and explore the opportunities that you are actually passionate about. Put you first, prioritise your own mental health and well-being, interests and passions. You can’t show up for others and succeed in your studies and other areas of your life unless you prioritise and show up for yourself first.”
As one of the largest providers of post-16 education in the region, Xaverian College offers an extensive range of A Levels, and several BTEC courses that can be studied as standalone subjects or combined with A Levels. Visit xaverian.ac.uk to find out more.